INSTITUTIONS:
From the producers of 'Tangled' and 'Wreck-It-Ralph', Frozen was directed by Chris Buck and Jennifer Lee who have directed other films such as 'Tarzan' and 'Pocahontas'. With the funding of Disney, Frozen was distributed all over the world. The producer, Peter Del Vecho, has produced many other famous titles such as 'Winnie the Pooh' and 'The Princess and the Frog'. Frozen has made $1,274,219,009 as a total lifetime gross since its release in November, 2013.
AUDIENCE:
The target audience for Frozen is niche when compared to the actual spread of people that went to see the film. It is aimed at young girls from the age of 3 to 8 who are interested in girly things such as princesses and, apparently, talking snowmen.
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| Oaken - "Yoo-hoo!" |
Peter Travers (Rolling Stone)
"In a year of weak animated features, Frozen – loosely based on "The Snow Queen" – takes the lead by default. The animation is pretty, the songs are tuneful, and Josh Gad gets big laughs as Olaf, a snowman with a sun fetish. It's the holidays, people, work with it."
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New York Daily News
"What's crucially missing, however, is a hissable villain. Nor are there any memorable tunes, which is too bad given that Broadway star Menzel is playing Elsa."
The first review by Rolling Stone in my opinion is very accurate. It is clear that although he does not think the film is the best, he enjoys the themes and the characters. The second reviewer believes that the film would have been better if a villain was introduced. I would argue that there are already two villainous characters that are an important part of the plot. The review goes on to state that there are no 'memorable tunes' which anyone who hasn't been living under a rock since 2013 knows is false. 'Let it Go' cannot leave the UK music charts and is a song known by most people, even if they have never seen the movie.
GENRE AND CONVENTIONS:
Even though Disney is almost a genre in itself, Frozen fits into many genres including fantasy, comedy, adventure, animation and musical. Themes such as magic, male-female relationships, interesting characters like talking animals/snowmen and princesses are very typical of films like Frozen. Characters like Elsa and Olaf help the film to fit this convention. Films that fit into the musical genre attract audiences expecting catchy, tuneful songs which Frozen does well. Tangled and Brave are other Disney film with very similar conventions.
It is difficult to say whether Frozen is typical of its genre because of the amount of different genres that the movie can fit into. For example: the music makes it typical of a musical; the characters make it typical of not only fantasy, but comedy; the events such as a quest to save summer make it typical of an adventure film and the style of film makes it typical of the animation and Disney genre.
REPRESENTATIONS:
The main characters in Frozen are young, female adults with royal upbringing. The royal sisters are seen as caring and wealthy. One of the sisters has powers which is not a typical representation of a royal princess. Being royal, they are well respected by others in their community, if you can call it that. The film is set in Norway, and judging by the looks of the outfits, it is set a long time ago.
As the picture above illustrates, Frozen represents Norway as a rocky, mountainous land. The majority or representations are positive as none put down a particular culture or group of people. The princesses are represented as good people and the men are charming and brave.
The story has several morals, including: 'don't judge a book by its cover' and 'your actions affect others. See http://www.ksl.com/?nid=1205&sid=29097698 for source.
The ending is important because it recognises the importance of love and how its just as strong between family members and lovers.
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